SELFCLICK team
Anna and Anton Fomichev are the co-founders of the SELFCLICK self-service photostudio network and franchise.
They turned the idea of a photographer-free photo session into a clear product, technology platform and franchise system.
SELFCLICK today
Anna leads customer experience and strategy. Anton leads product, technology and operating architecture. Together they grow the network and help partners launch studios.
Anna Fomicheva — co-founder and CEO
Anna leads customer experience, strategy and the franchise system. She helped create standards that make the studio format scalable.
Focus: customer experience, strategy, standards, franchising and family business.
Anton Fomichev — co-founder and CPO
Anton develops the technology platform for online booking, studio management, photo delivery and analytics, while building the operating architecture for scale.
Focus: online booking, studio operations, photo delivery, analytics and automation.
From hypothesis to network
The founders opened their first studio in May 2023 and the first franchise studio in November 2023. A product that began with photographer-free photo sessions became a structured franchise format.
A photo session should be simple and accessible without a photographer.
Technology should reduce operational workload and improve customer experience.
A franchise should give entrepreneurs clear standards and launch tools.
«Real franchising starts where franchisee success matters more than selling a franchise.»
«Offline-business automation starts not with AI, but with a properly described process.»
Moving from employment to a first business, founder mistakes and personal transformation as the company grows.
Scaling a distributed business, maintaining quality and building standards that work for partners.
Process automation, management analytics, AI agents and technology in offline businesses.
We can talk about the SELFCLICK model, technology and the experience of scaling the network.
Discuss opening a studio